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Another pilot workshop on 6th February 2013


On 6th February 2013, Apemanagement will organise

another pilot workshop at Chester Zoo.

Apemanagement introduces companies,

management teams, business units and employees

to biology. Using social behavior seen in primates

(and humans) as a starting-point we provide several

different training sessions and workshops.

Participants gain a new understanding and insight in

social behavior seen within organizations. Primates

form a mirror of our own behavior and can therefore

teach us a lot about ourselves.


When you are interested to attend to this workshop you can contact

Zoe Benson or Dalene Ferreira from Chester Zoo on† 01244 389722 before Friday the 25th January 2012, or go to www.chesterzoo.org/apemanagement for more details.†



Apemanagement pilot at Chester Zoo


Representatives of UK banks, marketing and communication agencies and of course journalists were interested in the first pilot session of Apemanagement in the United Kingdom.

The pilot was held in Mid-October at Chester Zoo, the UKís number one zoo, located in the north-west of the country.

The session was lead by Patrick van Veen

and it started with a brief theoretical

introduction to human and primate behaviour.

There were some surprising similarities

revealed between the two of them and it was

also discussed how behaviour can and should

be studied.

The introduction was followed by the first

practical session where the participants were

asked to study the primates in Chester Zooís

Monkey House. Small groups were formed

and each of them was allocated a species:

spider monkeys, lion-tailed macaques or Sulawesi crested macaques. The assignment was simple: watch what the monkeys are doing and try to establish who the leader of the group is. After some time the groups were gathered and the findings of each of them were discussed together, revealing the social system of the species.

Filled with joy from watching the monkeys and their playful babies the group had their lunch at the Oakfield restaurant and were ready to listen to the second theoretical part of the day. This explored further similarities between humans and primates, based on the findings at the Monkey house. The participants realized that surprisingly some of the characteristics they saw can be found amongst their colleagues.

After this discussion the group walked to study the chimpanzees of Chester Zoo: humanís closest relatives. The assignment was similar to the morning one: in light of what you have learned try to establish the groupís structure and try to find the leader of the group. The findings were again discussed together, as a group back at the lecture room.

The pilot session was closed with some practical advice on how to handle human behaviour at the office while keeping in mind that deep inside, unconsciously we all are lead by our primate ancestorís instincts.



Apemanagement 10th Anniversary

On 15 October 2012, Apemanagement celebrated its 10th anniversary.

Apemanagementģ was founded in October 2002. In the first few years, its main activities consisted of interim work in the insurance industry, there was time for research into social behaviour and there were pilot training sessions for managers. The first workshops in zoos were held in 2004. However, since the collaboration with the Apenheul Primate Park in the Netherlands in 2005 and the publication of the book Help, mijn baas is een aap! (Help, My Boss Is an Ape) in 2004, the workshops and training courses have really taken off.

In 2009, Apemanagement started the first workshops in Germany.

At this moment, the team consists of 12 people, partly Dutch, English and German-speaking.



Apemanagement sponsored

Jane Goodall Institute Netherlands

Founded by renowned primatologist Jane Goodall, the Jane Goodall Institute is a global nonprofit that empowers people to make a difference for all living things. Our work builds on Dr. Goodallís scientific work and her humanitarian vision. Specifically, we seek to:

††† Improve global understanding and treatment of great apes through research, public education and advocacy

††† Contribute to the preservation of great apes and their habitats by combining conservation with education and promotion of sustainable livelihoods in local communities

††† Create a worldwide network of young people who have learned to care deeply for their human community, for all animals and for the environment, and who will take responsible action to care for them.


For the possibilities

for workshops and trainings in English in

the Netherlands or

in Germany please

contact us.